ABSTRACT
The study investigates the feasibility and market viability of Thera ProTech, an innovative, portable skincare device integrating sunscreen application with electrical muscle stimulation (EMS) and Red-Light Therapy. Thera ProTech is designed for consumers seeking multifunctional, cost-effective skincare solutions, and addresses UV protection and skin rejuvenation. This feasibility study explores the product's potential in Nasugbu, Batangas, leveraging its tropical climate and consumer demand for sun protection and skin wellness products. The study presents a comprehensive evaluation of marketing, operational, financial, and socio-economic aspects. The researchers employed surveys to gauge consumer willingness to purchase and the demographic preferences. Results highlighted significant interest across diverse age groups, with female respondents demonstrating higher purchasing intent.
The proposed product development includes eco-friendly and refillable designs, ensuring environmental sustainability. Financial analysis suggests promising profitability, while operational strategies focus on streamlined production and efficient resource management. Employing surveys to gauge consumer willingness to purchase and demographic preferences, the research design was quantitative and descriptive, involving 55 respondents. A descriptive research design was employed using purposive sampling to collect data from respondents aged 13 years and older. Demographic data and product preferences were analyzed to determine market acceptance.
Survey results showed significant interest across all age groups, with 27% of respondents aged 26 to 40 being key potential buyers. Women demonstrated higher purchasing intent, aligning with market trends favoring multifunctional skincare solutions. Respondents highlighted convenience, cost-effectiveness, and portability as significant advantages. These features, combined with targeted marketing, position Thera ProTech as a competitive product in the beauty and wellness industry. Thus, Thera ProTech demonstrated strong feasibility and market potential. Strategic recommendations include offering various tube sizes, enhancing digital marketing, and emphasizing sustainability to cater to diverse customer preferences.
