ABSTRACT
This study aimed to assess the status of 4.0 IR technology adopted by hospitality industries in Region 8. This study used a descriptive-correlational method of research. The total number of respondents of the study was 132 which composed of twelve (12) hotel managers and 120 employees of the 12 accredited hotels in Region 8. The purposive non-random sampling was used in selecting the respondents of the study and the survey questionnaire was personally distributed. All data were tabulated, coded and statistically processed and analyzed using computerized statistical program which was the Statistical Package Software Solutions (SPSS).
Results of the study revealed the following: As to the profile of the hospitality establishment in Region 8, it was revealed that of the 12 hotels under survey, 7 or 58.33 percent were owned by corporates, most of the hotel industries in Region 8 were manage independently by the owners (11 or 91.67%), 5 or 41.67 percent were rated as Two-Star hotels. As to the status of 4.0 Industrial Revolution technologies of hospitality industry in Region 8, results showed that the overall mean rating for the managers was 4.32 which means very adequate and for the employees was 4.10 which means also adequate and the overall mean rating of the managers was 4.32 which means very serviceable and for the employees was 4.10 which means serviceable. As to the factors affecting the adoption of technology in the hotel industries in Region 8 in terms of top management support, results showed that an overall mean of the managers was 3.65 and 3.96, from the employees which means that both the manager and the employees agree that the top management supports on the adoption of the 4.0 IR technology. In terms of complexity and difficulty the overall mean of the managers was 3.88 and 3.99, from the employees. Both means signified agreement that complexity and difficulty in adopting the technology was not a problem on the part of the management. In terms of the attitude towards the adoption of the 4.0 IR technology the overall mean computed were 3.81 and 3.83, for the managers and employees, respectively which means that the management has positive attitude towards the adoption. In terms of compatibility and readiness, the overall mean of the obtained were 3.74 and 3.93 for the managers and employees, respectively, which both the managers and employees agreed that the adoption of 4.0 IR technology was compatible to the different activities of their business.
As to the perceptions of the respondents on the benefits derived from the use of 4.0 IR technologies results revealed that the overall mean computed were 3.65 and 3.84 for the managers and employees which means the adoption was beneficial to the hotel industries. The adequacy of the 4.0 IR technology was significantly related to their operational performance with index of correlation of 0.345, with p-value of 0.004, which was significant at .05 level. As to the operational performance of the hotels the overall mean computed were 4.07 and 4.12, respectively for the managers and the employees which signified agreement that hotels’ operational performance was improved through the adoption of the 4.0 IR technology.
The factors affecting the adoption of 4.0 IR technology in terms of top management, complexity and difficulty in using technology, attitude towards technology and compatibility and readiness were significantly related to the operation performance with index of correlation of 0.632, 0.817, 0.663, and 0.345, respectively with p-values of 0.008, 0.001, 0.010, and 0.041, respectively which were significant at .05 level. The perceived benefits of 4.0 IR technology adoption was significantly related to the operation performance with index of correlation of 0.645 with p-value of 0.041 which was significant at .05 level. As to the problems met by the respondents in the adoption of 4.0 IR technology the problem “Lack of commitment from the management and staff on the development of technologies” got the highest mean rating of 2.60, which means “serious problem”. This was followed by the problem “Costs of systems implementation and complicated applications” which obtained a mean rating of 2.55, which means a “serious problem”, and “Slow speed of user adoption” with a mean rating of 2.42, which means “serious problem.
Based on the findings of the study, the following conclusions are drawn: Hotel establishments in Region 8 are owned by corporations, hotel owners in were capable of managing their own hotel business establishments, and are already two-star hotels. The 4.0 IR technologies are adequately provided by the hotel industries in Region 8 and are serviceable or operational. Top management oftentimes support in adoption of the 4.0 IR technologies, they find it easy and clear to use, have positive attitude towards it since they continuously update information about it, and compatible to the different activities of their business.
The 4.0 IR technologies were beneficial to the hotel industry in Region 8 since it allowed hotel operators to stand out from the competition, fulfill every guest’s expectation and attract new customers. The more adequate the 4.0 IR technologies the more benefits are derived from its use. The operations performance of the hospitality industry in Region 8 had improved through the adoption of 4.0 IR technology. The high operation performance of the hotels in Region 8 was because of the effects of the factors in the adoption of 4.0 IR technologies. The more benefits derived from the 4.0 IR technology adoption the more improved operation of the hotels in Region 8. Lack of commitment from the management and staff on the development of technologies, costs of systems implementation and complicated applications, and slow speed of user adoption are the serious problems encountered by the respondents in the adoption of 4.0 IR technologies.
Keywords: Industrial Revolution Technology, Operational Performance, Hospitality Industry
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