ABSTRACT
This feasibility study evaluates the viability of Jack Pack, a partnership-based business offering plant-based jackfruit viands in sachet packaging. The product was developed in response to the growing demand for affordable, healthy, and convenient ready-to-eat meals. Jack Pack features five Filipino-inspired variants Adobo, Sweet & Spicy, Binagoongan, Bicol Express, and Honey Garlic Butter using unripe jackfruit as a meat alternative and olive oil as a healthier cooking base. Designed for students, employees, and individuals with busy lifestyles, the study examines the product’s feasibility across marketing, management, operational, financial, and socio-economic aspects.
A quantitative research design was utilized to determine consumer preferences and willingness to purchase Jack Pack. The researchers used a structured survey questionnaire and employed purposive sampling to select potential consumers of ready-to-eat viands in Balayan, Batangas. Using Cochran’s formula, a total of 74 respondents were identified. Results show that the majority of respondents are young adults, primarily students with lower to middle-income levels, indicating strong demand for affordable, convenient, and plant-based alternatives. These findings support the relevance and potential market acceptance of Jack Pack.
To ensure feasibility, the business integrates comprehensive strategies across all functional areas. Marketing efforts include an accessible price range of ₱25–₱30 per sachet and promotional activities through social media, printed materials, free tasting events, and local promotions. The enterprise adopts a team-based organizational structure to encourage collaboration and shared responsibilities. Operations focus on safe food preparation, efficient production, and hygienic packaging to maintain product quality and shelf life. Financial projections show promising returns, while socio-economic contributions include supporting local farmers, promoting sustainable consumption, and encouraging community development. Based on the results, Jack Pack is deemed a feasible, marketable, and culturally relevant business venture.
Keywords: Product, Price, Place, Promotion
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