ABSTRACT
The study assessed the performance of campus journalism in the District of Balayan, Batangas, to develop a program geared toward global relevance. Utilizing a quantitative descriptive research design, the study focused on evaluating writing, communication, and research skills, alongside school publication practices and journalistic responsibilities. Data were gathered from 192 student-journalists and school paper advisers selected through purposive sampling. The primary instrumentation was a self-constructed 25-item questionnaire validated by experts and pilot-tested to ensure reliability, yielding excellent Cronbach’s alpha scores of 0.938 for students and 0.937 for advisers. Statistical analysis of the Likert-scale responses served as the basis for interpreting the current state of campus journalism and formulating the proposed enhancement program.
The study revealed that both student-journalists and school paper advisers in the District of Balayan demonstrate a low extent of proficiency across all core indicators. Specifically, writing skills, communication skills, research skills, and publication skills were all found to be statistically significant at a low level. Furthermore, while the perceived journalistic responsibilities were statistically significant, the overall results underscore a consistent gap between current performance levels and the standards required for global relevance in campus journalism.