ABSTRACT
In the Philippines, each institution has its admission process strategy to improve its number of enrollees. Most especially in private schools, their marketing coordinator developed plans and strategies in improving the number of enrollees. That is why in this study the researcher determined the relationship of the admission process strategies with client satisfaction.
The purpose of the study was to determine the impact of Admission Process Strategies and Client Satisfaction of Southbay Montessori School and Colleges and proposed a marketing program that would help the institution in increasing its number of enrollees without sacrificing the quality of education as well as the other factors needed by the students.
The descriptive correlational method of research was utilized in this study to derive data. The total population of enrolled students in the institution was 370 with a sample size of 189 respondents. But to be fair and to avoid discrepancies in the data, the researcher decided to use 190 respondents composed of 95 parents and 95 students to answer the questionnaires provided. The result showed that the admission process as assessed by the parents and students was fully implemented by the institution and the responses of the parents were not different from the response of the students. Moreover, the level of client satisfaction in the implementation of the admission process as assessed by the parents and students was highly satisfied which indicated that the institution's efforts in implementing the admissions process were likely to be recognized based on the responses and also the admission process implemented by the institution had a substantial impact on client satisfaction. As an output, a marketing program was proposed for the institution to use, to generate a higher rate of enrollment. The marketing program was based on the results of the study and discussion with the school administration and concerned staff.
Keywords: admission process strategies, client’s satisfaction, inquiry, assistance, recommending, marketing, officers, marketing program